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Millions of Americans have a dream, and that dream is to become rich and successful in an exciting, lucrative business of their own -- What better way than to start through classified advertising. When you receive a sales letter or brochure that focuses on you, don't you take notice and get further into the material? Make it a practice Authentic Solomon Thomas Jersey , at least until you become more experienced to scan each and every promotional piece that is sent to you. You will quickly establish the difference between effective and ineffective material. Some Research Will be Helpful Writing the right material but directing it to the wrong person is fatal. Don't you get annoyed when you get addressed as married when you are happily single? Don't you hate it when you get material for homeowners when you live in an apartment? When customers get material that has absolutely nothing to do with their needs or interests, it gets thrown out. 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