Accountants are perceived to be boring, stodgy and conservative.
Over the years we've been the butt of many jokes. I've heard them all.
Why did the accountant cross the road? Because he looked up the file and that's what they did last year! Ha Ha!
What do accountants use as a contraceptive? Their personality! Ha Ha!?
Why do accountants become accountants? They don't have the charisma to be undertakers! Ha Ha!
What do they call an accountant at the bottom of the sea? A bloody good start! Ha Ha!
I think I am the exception.
That's why I've begun to call myself a business strategist and counselor. ?You're still an accountant,? says teenage daughter.
I am still an accountant and I'm still as passionate about it as the day I started. Because accountants have an impact on people's lives. The advice we give changes people's businesses which in turn changes their lives. I'm excited in my role of accountant.
Accounting is not stodgy. Accounting is exciting. Accounting is cool! My ambition is to become the ?cool dude of accounting?. (do they still say 'dude?, do they still say ?cool?. Remember that song: When I say cheap air max 90 wholesale ireland , ?cool, man, cool, I don't mean cool cheap air max 90 online ireland , man, cool, I mean you leave me cold, Jack?)
We were throwing some ideas around with some of our clients as we do from time to time cheap air max 90 sale ireland , looking for that unique benefit that our firm gives to our clients. That unique something that distinguishes us from other accounting practices.
One said, ?You have helped me to improve my business. Not only am I making more profits and have more to spend, but I also have more time to spend away from the business. The more time I spend at home with my family the happier my life is. And the happier I am the happier my wife and children seem to be.
When my wife is happy all sorts of good things happen ? even our sex life improves. That's it! You can advertise that using Kelvyn Peters CPA and Associates improves your sex life?
I don't think so!
Sorry, we haven't accepted his idea. You're completely on your own in that department cheap air max 90 shoes ireland , but we can help you improve your business and consequently your life. And your goal might not be extra profit but extra time for living! We know we can because we are doing it for others.
We repeat ourselves so often because the truth is the truth and there is only a limited number of ways to tell it. You've heard this before. If you are spending every waking moment in a hassle about your business, there must be a better way. There is!
Accountants have been ripping off their clients for years
In 1973 I attended a workshop for accountants at the Finance Management Research Center then headed by Dr Keith Cleland. The workshop was intended to drag participants into the 20th century.
?Accountants have been ripping off their clients for years?, he told us. The 25 participants were shocked. These represented vibrant accounting firms from all around Australia, both large firms and small. They were at the cutting edge of the industry. Otherwise they would not have been at this kind of workshop.
To a person they resented that comment and one fellow wanted to punch him on the nose. (It wasn't me cheap air max 90 free shipping ireland , but I would have held his coat).
By the week's end we discovered how we were charging high fees for things that our clients couldn't understand, couldn't use and didn't need. At the same time we were neglecting the information that they did need to increase their profits and safeguard their businesses.
20 Years Later what's Changed?
I attended a week long seminar hosted by CPA Australia in 1993 which was to train us in ?client based accounting?. Dr Cleland presented the initial module. He did not openly criticize accountants this time, after all, it was the CPA's hosting it cheap air max 90 mens ireland , but he gave almost the same speech (same jokes, too) as he had 20 years before.
?These things aren't taught in Universities?, he said, 'so the accounting profession has mostly ignored them. They have let small business down but things are changing?.
Know-it-all cheap air max 90 womens ireland , Kelvyn Peters had to jump to his feet and say that the doctor had said exactly the same thing 20 years ago. Where were the signs of change? Universities were still not teaching accountants how to help their clients.
?This seminar with CPA Australia and the suggestion they might make client based accounting a speciality is a good sign?, he replied.
10 Years Later?
Nothing has changed. Our hopes have withered on the vine and small business must look elsewhere for help.
Recently I was called in to assist an ailing restaurant. We were happy to work with their existing accountant. We'd rather do the fun stuff and let the accountant do the boring tax returns and compliance work.