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Some would say about certain issues that the means do not justify the ends. Well more often the ends do not justify the means. For instance if you are trying to accomplish something and know that if you do use the most approved PC methods then you cannot get to the desired results Wholesale Nike NFL Jerseys , but use those methods anyway as to not appear to offend anyone, then in the end you offend everyone by wasting their time and by failure of the project.


What we must do is to protect original thoughts and not suppress them and allow them to enter the public domain for the common good without denying the producer of the thought their benefits. The first problem we encounter in this regard is the PTO Patent and Trademark office; a giant monstrosity of biblical bureaucratic proportions.


If someone has an idea or many ideas and cannot easily register them without undue hardship and cost, then that individual is likely to never bother to continue to have original thoughts and we all lose as a country because of it. Concept patents are outrageously expensive, take years to get approved and you for the most part need to hire an attorney to do them. All this costs money and causes a lessoning of thinking or flow of thought to the common good of mankind.


One discovery in one industry will surely lead to several more in others. We need to allow for the flow of thought and not stifle the speed of that flow through a bureaucratic process. The PTO is expanding in Washington and will move into a new 600 million dollar campus Wholesale NFL Jerseys , but really it needs to be a huge computer system. If you create artificial barriers to thought then thought stops flowing.


Finally the truth that dare not speak its name is beginning to emerge! Marketing Articles | April 24, 2007

They are totally unaware of those delightful words cognitive dissonance; selective exposure and selective perception. Wonderful words that, however, profoundly affect the meaning of our message and we ignore them at our peril!


However it is the ego that chooses to ignore the word communication Wholesale Jerseys From China , the ego and that other overworked word ?creativity?, hence the rush to hire, at greater and greater expense the latest creative genius who is going to sell all those wonderful goodies! Utter rubbish!



The age of the 30-second TV commercial is over.


There?s a lot of hand wringing on Madison Avenue these days. Companies like Virgin Atlantic are concluding that advertising on TV is too pricey and the effects too difficult to measure.


The industry must adapt to a coming world where consumers enjoy total control and will no longer tolerate tedious commercials that hold them hostage to messages they care nothing about.


There are still a lot of people in the business that don?t accept what is about to happen. That is myopic. Perhaps it is time for the advertising and TV industries to get contact lenses, because the latest research suggests that trouble lies ahead.


However it is what is not said that confirms the impression that most people in the industry(s) still do not understand what the process of communication is all about.


To start with Wholesale Jerseys China , advertising people tend to think of it as ?message sending?, and thus spend hours and hours crafting a message, primarily a 30 second TV Commercial and then arranging for it to be transmitted.


Marketing people are moving away from that totally inaccurate picture, however fmcg marketing people still haven?t cottoned on to the fact that "you can sell more goods to less people Wholesale Jerseys , and still be more effective", that is if you understand the benefits of ?conversations?.


Media people, newspapers, magazines Cheap Nike NFL Jerseys , TV and radio lovingly call themselves ?the communicators" and say they "are in communications."


They are not?never have been? all they do is prepare messages and then send them?they most certainly not communicators.


They are totally unaware of those delightful words cognitive dissonance; selective exposure and selective perception. Wonderful words that, however, profoundly affect the meaning of our message and we ignore them at our peril!


However it is the ego that chooses to ignore the word communication, the ego and that other overworked word ?creativity? Cheap NFL Jerseys Online , hence the rush to hire, at greater and greater expense the latest creative genius who is going to sell all those wonderful goodies! Utter rubbish!


Certainly in this day and age of commercial clutter creativity alone is no longer the answer, as if it had ever been, to the commercial needs of marketers. Creative genius is not the sole criterion to the success or otherwise of the marketing campaign.


So let us examine that word ?communication? a little more closely:


A dictionary definition of communications is as follows:


Communication. n. 1. a transmitting 2. a) giving or exchange of information Cheap NFL Jerseys Wholesale , etc. by talk, writing b) the information so given 3. a means of communicating 4. the science of transmitting information.


The interesting fact is the expression ?the exchange of information? Communication is not a one-way flow of information.


Talking at or to someone does not imply successful communication.


This only occurs when the receiver actually receives the message which the sender intended to send. Message rejection, misinterpretation and misunderstanding are the opposite of effective communication.


However most advertising today depends on a single-step communications model. A message sender ? the message ? receiver.


This basic model assumes that the sender is active, whilst the receiver is inactive or passive and the message is comprehended properly.


In this case if the advertisement is creatively prepared and sent through the right medium and Cheap NFL Jerseys China , if it cuts through all the other noise, and then if it is decoded corr. Cheap Jerseys Cheap Jerseys China Cheap Jerseys Free Shipping Cheap Replica Jerseys Cheap NBA Jerseys Cheap MLB Jerseys Cheap NCAA Jerseys Cheap MLB Baseball Jerseys [ur erseys.com/]Wholesale NFL Jerseys Online[/url] Wholesale Soccer Jerseys Cheap