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Wouldn't it be nice if the search engines could comprehend our impressions of search results and adjust their databases accordingly? Properly optimized web pages would show up well in contextual searches and be rewarded with favorable reviews and listings. Pages which were spam or which had content that did not properly match the query would get negative responses and be pushed down in the search results.
Well, this reality is much closer than you might think.
To date, most webmasters and search engine marketers have ignored or overlooked the importance of traffic as part of a search engine algorithm, and thus, not taken it into consideration as part of their search engine optimization strategy. However Cheap Aaron Ramsey Jersey , that might soon change as search engines explore new methods to improve their search result offerings. Teoma and Alexa already employ traffic as a factor in the presentation of their search results. Teoma incorporated the technology used by Direct Hit, the first engine to use click through tracking and stickiness measurement as part of their ranking algorithm. More about Alexa below.
How can Traffic be a Factor?
Click popularity sorting algorithms track how many users click on a link and stickiness measurement calculates how long they stay at a website. Properly used and combined, this data can make it possible for users, via passive feedback, to help search engines organize and present relevant search results.
Click popularity is calculated by measuring the number of clicks each web site receives from a search engine's results page. The theory is that the more often the search result is clicked Replica AC Milan Jerseys , the more popular the web site must be. For many engines the click through calculation ends there. But for the search engines that have enabled toolbars, the possibilities are enormous.
Stickiness measurement is a really great idea in theory, the premise being that a user will click the first result, and either spend time reading a relevant web page, or will click on the back button Custom AC Milan Jerseys , and look at the next result. The longer a user spends on each page, the more relevant it must be. This measurement does go a long way to fixing the problem with "spoofing" click popularity results. A great example of a search engine that uses this type of data in their algorithms is Alexa.
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The Alexa toolbar doesn't just allow searches, it also reports on people's Internet navigation patterns. It records where people who use the Alexa toolbar go. For example, their technology is able to build a profile of which web sites are popular in the context of which search topic, and display the results sorted according to overall popularity on the Internet.
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