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Breaking down organic search engine optimization ECommerce Articles | July 22 Cheap Cardinals Jerseys , 2009
In last month's article we looked at two marketing channels used to drive Website traffic:?Pay-Per-Click (PPC) and organic Search Engine Optimization (SEO). This time, we'll break down?organic optimization?and look at the best way to approach a project.



In last month's article we looked at two marketing channels used to drive qualified visitors to a Web site: Pay-Per-Click (PPC) and organic Search Engine Optimization (SEO).

This time, we'll break down the latter and look at the best way to approach a project.

Let's get started...

1. Compile a preliminary search term list

Start by compiling a list of all search terms you "think" potential customers will use to find your products and services online. There are basically three ways to do this: Brainstorm internally, poll existing customers Wholesale Chase Edmonds Jersey , andor review the meta data of competing Web sites.

I recommend doing all three.

Sure, you'll be stuck managing a large list, but you'll also minimize the risk of missing a great term. Simply dump 'em to a spreadsheet and move on.

2. Test the accuracy of the list

If you take anything away from this article, let it be this...

Testing list accuracy directly impacts your Web site traffic volume Wholesale Mason Cole Jersey , conversion rates, and overall revenue streams. I cannot stress this enough. I've seen companies spend thousands of dollars optimizing a Web site around search terms no one really uses. The result: low traffic volume and money down the drain.

That said, use Google's Keyword Tool to quantify the popularity of each preliminary term.

Again, this step is absolutely critical. The terms you "thought" were good Wholesale Christian Kirk Jersey , may not be.

3. Select the best 5-7 terms

This step is fairly straightforward. If your terms are in a spreadsheet, sort and select the terms with the highest demand level. Be sure to include words that have "highly-qualified" and "purchase-intent" written all over them.

Don't make the mistake of optimizing your Web site around terms used by "tire-kickers" -- regardless of demand. For example, if you sell high-priced widgets, don't choose the keywords 'free widgets' or 'low-cost widgets.'

If you do Wholesale T. J. Logan Jersey , your conversion rates will suffer.

4. Review the competition

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