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Multi Level Marketing Principles ECommerce Articles | December 3, 2007 As organizations all over the world look for ways to market their products to consumers as inexpensively as possible, multi-level marketing is rapidly becoming the buzzword of the industry.
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The multi level marketing form of business practice has received a fair amount of negative press and to be honest in some cases justifiably so. The reason for this is due to the number of pyramid schemes. Pyramid schemes, however, are not concerned with sales of the products. Pyramid sales involve schemes in which the right to sell new memberships in the pyramid are sold under the guise of selling .
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Indeed, multi-level marketing by its very nature entails that all participants strive to assist each other in making a successful business to enrich the group as a whole.